Welcome to the official Crypto D.app Brand Kit. This guide provides everything you need to maintain brand consistency, including our logos, colors, typography, and usage guidelines.
✦ Logo Usage
Our logo represents our brand identity and should be used consistently across all platforms. Here are the available versions:
✦ Logo Guidelines
Always maintain proper spacing around the logo.
Do not alter the colors or proportions.
Use the correct version for different backgrounds.
✦ Brand Colors
Our color palette is a key part of our visual identity. Use these colors to ensure brand consistency:
Primary Colors: #000000 and #FFFFFF
Secondary Colors: #EBEBEB, #5D5D5D and #2B2B2B
✦ Color Usage
The primary color should dominate most designs.
Secondary colors can be used for contrast and variety.
Accent colors should be used sparingly.
✦ Typography
We use a specific set of typefaces to maintain a cohesive brand look:
Primary Font: Nazalation (For headlines and prominent text)
Secondary Font: SpaceGrotesk (For body text and smaller elements)
✦ Typography Guidelines
Use the primary font for headers and bold statements.
The secondary font is for readability in paragraphs.
Maintain proper line spacing and text hierarchy.
✦ Imagery & Graphics
Visuals play a crucial role in our brand identity. Follow these guidelines:
Use high-quality, on-brand images.
Maintain a consistent style (e.g., light and airy, dark and moody).
Avoid using generic stock images that don’t align with our brand personality.
✦ Voice & Tone
Our brand voice is how we communicate with our audience. Keep in mind:
Tone: Professional, friendly, and approachable.
Messaging: Clear, concise, and engaging.
Consistency: Use the same voice across all platforms.
✅ By following these guidelines, we can ensure that our brand remains strong and recognizable across all mediums.